Tesla has launched a new long-range Cybertruck in the US, starting at $69,990, reflecting a significant price increase from its initial 2019 announcement. This model is part of a strategic shift in the EV market, where higher transaction prices are becoming the norm, despite ongoing consumer interest challenges.The Cybertruck's distinctive design continues to differentiate it in a competitive market, appealing particularly to younger consumers. However, the electric truck segment faces headwinds, including brand loyalty issues and consumer preference for hybrids or internal combustion engines due to affordability concerns.